Deborah Cox Green with Envy?

DEBORAH COX, CHART-TOPPING SINGER/ACTRESS AND PRIDE MAIN STAGE PERFORMER, NAMED NATIONAL AMBASSADOR FOR “GREEN WITH PRIDE” INITIATIVE LAUNCHING
AT L.A. PRIDE, JUNE 13-14

"Green With Pride” to Show LGBT Community that Going Green is Easy, Smart and Stylish and Offers Attendees Chance to Meet Ms. Cox on Saturday, June 13

June 8, 2009 (LOS ANGELES) “The “Green With Pridetm interactive initiative, debuting next to the Main Stage at L.A. PRIDE in West Hollywood, June 13-14, names multi-platinum and chart-dominating singer/actress Deborah Cox “National Green With Pride Ambassador.” Ms. Cox, a global Pride festival favorite whose #1 dance hits include “Nobody’s Supposed to be Here,” "House is Not a Home" and her current smash -- marking her 10th time at number one -- “Beautiful U R” from her latest CD “The Promise,” among many others, has been a supporter of the LGBT community for years. She also has been a believer when it comes to green issues and doing your part to help the environment. “Green With Pride presented by Clear2Go” is designed as a fun, accessible and ‘edutaining’ experience that will feature sustainable products, services and easy-to-use green tips over the 2-day festival.

Prior to her performance on the Main Stage, L.A. PRIDE attendees will get an exclusive chance to meet Ms. Cox up-close-and-personal during an autograph session in the “Green With Pride presented by Clear2Go” area on Saturday, June 13, from 5-6 p.m.

“Thankfully I have a job that I absolutely love and a family that I am so blessed with but that means everything I do has to be efficient and I have to feel really good about it,” said Cox. “I literally was just having the light bulbs changed and replaced with energy-efficient ones throughout my home when I got the call from the guys at “Green With Pride.” I was so excited about the initiative, and the fact that it was launching in L.A. where I’ll be performing made everything a natural fit. I love that the area is designed in a way that informs me and I don’t have to turn my world upside down to make an impact on our planet; even one small change collectively makes a huge difference.”

“Green With Pride” L.A. would not be possible without our diverse partners. We’re proud that our Presenting Sponsor of “Green With Pride” for both L.A. PRIDE and San Diego Pride is Clear2Go™, a reusable water bottle with its own replaceable filter. Additional sponsors announced today include Time-Warner Cable/Planet Green, Lavera Skincare, LifeSource Whole-House Water Systems, AGL Grass, Environmental Solar Design, June 15, Ahh Natural, 4-rth, Green and Greener, Reuseniks, U.S. Green Building Council, Global Green USA, and Gay for Good, which join previously announced Method Home Products, LivingGreen.com, WowGreen, Caterpillars Creations Candles, and Harpiris Energy's SunCache Solar Water Heating System.

“When Joe Keenan and I created “Green With Pride,” we wanted it to be educational, fun and accessible. It’s going to show people how easy it is to go green, whether you’re prepared for major change or whether you could only make one small change right now,” said Ron Roecker, president/founder, Enfluence Group, and co-producer of GWP. “Deborah is like-minded and understands the urgency, cares about her family and our planet, and values our community deeply. We are thrilled to have her as our national ambassador and can’t thank her enough for helping to ensure our dance floor and our planet are always full of energy. Ms. Cox, Beautiful U R, indeed.”

"The LGBT community always has been at the forefront of trends, and New Avenue Marketing was founded because Corporate America started understanding the potential of this influential audience," said Keenan. "And with Enfluence Group's extensive work in the green/sustainability space, Ron and I decided that we wanted to help show everyone that going green could be stylish with fantastic, simple and realistic sustainable products and services that can be incorporated into daily life. This is an urgent issue that the public seems to be embracing, and we think it's time for our community to lead the parade.”

The Green of Green With Pride
“Green With Pride” will be executed in the greenest possible manner, including eco-friendly printing and a carbon off-set which renders the experience carbon neutral. New Avenue Marketing & Enfluence Group also have offset their carbon emissions for 2009 with Carbonfund.org, one of the country’s leading carbon offset organizations. The partnership allows the organizations to reduce their daily climate impact, as Carbonfund.org supports renewable energy, energy efficiency and reforestation projects.

Deborah Cox and “The Promise”
Look for Deborah Cox’s latest CD “The Promise” in stores and online now. “Beautiful U R” just reached #1 on the current Billboard Dance Charts giving her 10 number one hits to date, and second single “Saying Goodbye” is already in Radio & Records top 30. Visit www.DeborahCox.com and Myspace.com/deborahcox.

Creators/Producers of “Green With Pride”
"Green with Pride" was created by two entrepreneurs from right here in L.A., friends Joe Keenan and Ron Roecker. Keenan is the President/Founder of New Avenue Marketing which specializes in connecting brands with consumers through face-to-face marketing solutions focusing on the LGBT and green markets (www.newavenuemarketing.com), and he oversees the production and marketing of the GWP area; Roecker, president of Enfluence Group, a communications company that helps consumer brands and non-profits navigate the tricky but scenic intersection of Corporate America and Entertainment (www.EnfluenceGroup.com), handles the publicity and promotion of GWP.
“Green With Pride presented by Clear2Go” will continue to paint our community green as it heads to San Diego Pride next, July 18-19.

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MEDIA CONTACTS
Ron Roecker Kimberly Moran-Blad
Enfluence Group Enfluence Group
ron@enfluencegroup.com kimberly@enfluencegroup.com
310.384.5641 818.694.3103