SINGING/ACTING SENSATION AND CHART-TOPPER DEBORAH COX NAMED NATIONAL AMBASSADOR FOR “GREEN WITH PRIDE” INITIATIVE LAUNCHING AT L.A. PRIDE JUNE 13-14
"Green with Pride”Interactive Area Designed as ‘Edutaining’ Way to Introduce
LGBT Community to Latest in Accessible, Efficient, Sustainable and Cost-Saving
Products and Services that are Easily Incorporated into Every Day Life
The first ever "Green with Pride" Interactive initiative, which debuts at this year's L.A. PRIDE Festival, June 13-14 next to the Main Stage, named multi-platinum and chart-dominating singer/actress Deborah Cox as National “Green With Pride” Ambassador. Ms. Cox, a global pride festival favorite whose #1 dance hits include “Nobody’s Supposed to be Here” and current chart-topper “Beautiful U R” from her latest CD “The Promise,” has been a supporter of the LGBT community for years, as well as a believer in the power of green, so representing “Green With Pride” hits all the right notes. Ms. Cox will be signing autographs and gabbin’ green in the “Green With Pride” area, which is next to the Main Stage, on Saturday, June 13 prior to her performance. The interactive area, designed as a fun, accessible and ‘edutaining’ area featuring sustainable products, services and easy-to-use green tips debuts at L.A. PRIDE, June 13-14, and continues painting the community green as it visits San Diego’s Gay Pride festival, July 18-19, 2009.
“Thankfully I have a job that I absolutely love and a family that I am so blessed with but that means everything I do has to be efficient and I have to feel really good about it,” said Cox. “I literally was just having the light bulbs changed and replaced with energy-efficient ones throughout my home when I got the call from the guys at “Green With Pride.” I was so excited about the initiative and the fact that it was launching in L.A. where I’ll be performing made everything just seem like such a natural fit. And I love that the area was designed in a way that lets me know I don’t have to turn my world upside down to make an impact on our planet; even one small change collectively makes a huge difference.”
“Green With Pride” L.A. would not be possible without the support of those organizations and corporations who have been thinking green longer than most - and it's paying off for everyone! We’re proud to announce that our Presenting Sponsor of “Green With Pride” for both LA PRIDE and San Diego Gay Pride is Clear2Go™, a water bottle with filter alternative to disposable bottled water. Additional sponsors announced include Time-Warner Cable, XX, XX, XX, XX, XX , XX, XXm XX and XX, which join previously announced Method Home, WowGreen, Caterpillars Candles, Harpiris Energy's SunCache solar water heating system.
“When Joe and I were brainstorming what “Green With Pride” would stand for and look like, we knew that we wanted an area that was educational, fun, accessible and showed people how easy it was to go green, whether you were a passionate environmentalist or someone that could only make a small change right now,” said Roecker. “Deborah is like-minded and understands the urgency, cares about her family and our planet, and values our community deeply. We are thrilled to have her as our national ambassador and couldn’t thank her enough for helping to ensure our dance floor and our planet are always bright and sunny; Ms. Cox, Beautiful U R, indeed.”
"Green with Pride" was created by two entrepreneurs from right here in L.A., friends Joe Keenan and Ron Roecker. Keenan is the President/Founder of New Avenue Marketing which specializes in connecting brands with consumers through face-to-face marketing solutions focusing on the LGBT and green markets (www.newavenuemarketing.com), and he oversees the production and marketing of the GWP area; Roecker, president of Enfluence Group, a communications company that helps consumer brands and non-profits navigate the tricky but scenic intersection of Corporate America and Entertainment (www.EnfluenceGroup.com), handles the publicity and promotion of GWP.
“Green With Pride” will be executed in the greenest possible manner, including eco-friendly printing and a carbon off-set rendering the experience carbon neutral. Both New Avenue and Enfluence Group have carbon-offset their daily business activities and practices simply because they both think green definitely is “in” and it needs to stay that way. Both New Avenue Marketing and Enfluence Group are proud partners with Carbronfree.org.
"Green with Pride" also will be a part of the celebration during San Diego Gay Pride Festival, July 18-19.
For information on how you or your organization might be able to participate, contact Joe Keenan at 323.571.1125. For all media inquiries, contact Ron Roecker at ron@enfluencegroup.com.
Look for Deborah Cox’s latest hit CD “The Promise” in stores and online now. “Beautiful U R” already #1 on the current Dance Charts and second single XXX(??). Visit www.DeborahCox.com (VERIFY)
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MEDIA CONTACT:
Ron Roecker
Enfluence Group
ron@enfluencegroup.com
310.384.5641
Kimberly Moran-Blad
Enfluence Group
Kimberly@enfluencegroup.com
818.694.3103
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